Pre-orders are up!

October 26:

I have not seen or touched this lens yet, so this is in no way a review, but I've already placed my own order…

What’s the point, given that I have no more direct experience so far than you do? Well, just kicking this off, this shows a few important things: 

1) This shows how important I consider this lens if it lives up to its potential — I could have probably finagled a small discount, and definitely didn’t have to pay sales tax if I took the time to fill out the paperwork, but it was more important to me to be able to place my order at 10:01 a.m. Because if waiting for all that paperwork meant the difference between having this lens at a wedding or two or not … and those weddings are such where it would make a real difference in the coverage (hello, pitch-black NYC dance floors!) then the extra cost is worth it.

(Of course, the lens is at least $800 less expensive than I thought it would be, so that helps, too.)

2) This should forever be inoculation against the idea that I am shilling for Sony, or anyone. Full cost, sales tax and all. No one’s even given me a single cocktail shrimp to affect my opinion of this item. All I am doing with my B&H contacts is basically telling them to get one in my hands as soon as possible, but no promises there, either. As always we come from a place of honesty and openness, because why not? 

Lastly we’re doing some site re-organization so that all content will appear here on the “/blog” page including rolling reviews, with separate pages highlighting the different types of posts.